Objective

This goal of this project was to design a user experience flow for a mobile app. This involved creating a fully functioning high fidelity prototype of a mobile app.

The prompt that I chose and designed for was:

Design a flower catalogue app for a local, trendy florist.

Vision

With experience working in the floral industry and a passion for this prompt, I was quickly and easily able to come up with ideas for this project, as a UX Designer.

Research

I began this project the same as we began the other work throughout the course - with the beginning UX Design Process steps: Empathize, Define, and Ideate.

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I developed personas, created user stories, a user journey map, a goal statement, storyboards, and completed a competitive audit.

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Based on this information, I determined that the intended audience of the responsive website to be primarily adults, who are purchasing flowers for a special occasion, with some purchasing for an everyday occasion.

Wireframes

After completing the beginning design process, I moved on to creating wireframes and a low-fidelity prototype.

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As this was the first time I had used the Figma software, I took the opportunity to delve deep into the design process and work to create the best app I could, while learning and iterating at all times. Since I had determined that the primary user would be using an app, I chose to analyze existing apps and mobile websites as a place to begin.

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I began with paper wireframes and converted them into a low-fidelity prototype.

User Testing & Results

Next, we tested the low-fidelity prototype in a usability study. This was an unmoderated study, that the users were set to complete within a 30 minute timeframe, at their earliest availability.

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Based on the user testing, there were some iterations made to the design, and the low-fidelity prototypes were remade based on suggestions provided by the user feedback.