Google UX Design Professional Certificate:
En Plein Air
Google UX Design Professional Certificate
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This goal of this project was to design a user experience flow for a responsive website. This involved creating a fully functioning high fidelity prototype of a responsive website.
The prompt that I chose and designed for was:
Design a responsive website for a trendy wedding venue.
With a background in event planning and a passion for this prompt, I was quickly and easily able to come up with ideas for this project, as a UX Designer.
I began this project the same as we began the other work throughout the course - with the beginning UX Design Process steps: Empathize, Define, and Ideate.
I developed personas, created user stories, user journey maps, problem statements, and completed a competitive audit.
Based on this information, I determined that the intended audience of the responsive website to be primarily adults, who are searching for an event venue to book their upcoming event - wedding or other.
After completing the beginning design process, I moved on to creating wireframes and a low-fidelity prototype.
Since I was designing across devices, I used a progressive enhancement strategy, focusing on a mobile-first philosophy. Since the primary user would potentially be using the mobile version of the website, I chose to focus my attention on this portion of the project first.
I began with paper wireframes and converted them into a low-fidelity prototype.
User Testing & Results
Next, we tested the low-fidelity prototype in a usability study. This was an unmoderated study, that the users were set to complete within a 30 minute timeframe, at their earliest availability.
Based on the user testing, there were some iterations made to the design, and the low-fidelity prototypes were remade based on suggestions provided by the user feedback.
Analyzing a Competitive Audit to Design a Responsive Website
Even though I had been through the process of a competitive audit for the first prompt, this experience was different and more enlightening when comparing different sizes of a responsive website. There are a lot of factors that go into the design decisions, and they were made very clear during the analyzation of this competitive audit.
Create a Responsive
Although we had made an app in the first prompt, creating a responsive website was a very different experience. I got to learn a lot about design decisions and got to think about designing for a user in a new and unique way.