Objective

This goal of this project was to design a user experience flow for a responsive website. This involved creating a fully functioning high fidelity prototype of a responsive website.

The prompt that I chose and designed for was:

Design a responsive website for a trendy wedding venue.

Vision

With a background in event planning and a passion for this prompt, I was quickly and easily able to come up with ideas for this project, as a UX Designer.

Research

I began this project the same as we began the other work throughout the course - with the beginning UX Design Process steps: Empathize, Define, and Ideate.

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I developed personas, created user stories, user journey maps, problem statements, and completed a competitive audit.

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Based on this information, I determined that the intended audience of the responsive website to be primarily adults, who are searching for an event venue to book their upcoming event - wedding or other.

Wireframes

After completing the beginning design process, I moved on to creating wireframes and a low-fidelity prototype.

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Since I was designing across devices, I used a progressive enhancement strategy, focusing on a mobile-first philosophy. Since the primary user would potentially be using the mobile version of the website, I chose to focus my attention on this portion of the project first.

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I began with paper wireframes and converted them into a low-fidelity prototype.

User Testing & Results

Next, we tested the low-fidelity prototype in a usability study. This was an unmoderated study, that the users were set to complete within a 30 minute timeframe, at their earliest availability.

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Based on the user testing, there were some iterations made to the design, and the low-fidelity prototypes were remade based on suggestions provided by the user feedback.